Millennials and Gen Z professionals, now the largest and fastest-growing workforce segments respectively, are redefining what the future of business travel looks like. With more than 66 million full-time employees combined, employers need to take notice of millennial and Gen Z travel trends. Attracting and retaining talent very well may hinge on a company’s ability to cater travel programs to these workforce segments. Business leaders should consider offering corporate travel opportunities that emphasize flexibility, unique experiences, and cutting-edge technology.
How to Cater Business Travel to Millennials and Gen Z
With business travel expected to return to pre-pandemic levels in 2024, now is the time to start adjusting your corporate travel programs for the next generation of workers.
Embrace Bleisure Travel
Over a third of Gen Z and millennial business travelers surveyed around the world plan to extend corporate trips in 2024 so they can enjoy more of what their destinations have to offer. Companies should embrace this desire to blend work and leisure trips by offering more opportunities for bleisure travel. Blesiure travel and extended trips ensure professionals have time to partake in activities and see sights before or after their work obligations.
Emphasize Tech Savvy Travel Trends
Millennials and Gen Z enjoy the convenience and efficiency afforded by technology. When it comes to travel, allowing these generations to have easy access to important information all in one place is valuable. At the very least, companies should try to minimize how many platforms their Millennial and Gen Z business travelers have to jump between to check flight schedules, book reservations, or find areas of interest at destinations. Tools like TTTMobile offer details concerning several key insights in addition to enhancing duty of care. Gen Z and Millennial travelers also have an appreciation for the latest technological advances at the places they stay. Digital check-in/out services, keyless entry, automated room service, and other smart features help take a business trip from good to great.
Consider Corporate Retreats
Millennials and Gen Z travelers are actively seeking out destinations and activities with authentic, unique experiences like wellness programs, adventure and outdoor outings, culinary encounters, and cultural immersion. Many of these preferences can be offered through corporate retreats. These trips often see teams in gorgeous destinations that empower creativity, team building, and rest. Carve time out for business matters and reward team members with a retreat experience that leaves them energized and ready to take on new business challenges.
