In 2025, meeting planners will continue to face the rising expectations of both organization leadership and event attendees. As meetings and events become more sophisticated, planning becomes more of a challenge—and a bigger opportunity. With innovative technology, creative content, and increasing budgets, planning professionals can wow attendees and deliver value for stakeholders. Of course, rising costs and staffing shortages continue to impact the industry and must be considered from the outset.
4 Emerging Themes for 2025
1. Technology will enhance the in-person experience.
Implementing technology in both attendee-facing and behind-the-scenes applications can positively impact attendees’ perception of your event. Consider using technology to improve sourcing, registration, and content generation. AI specifically can enhance attendees’ experience through matchmaking for attendees and sponsors, chatbots, translation, personalized content, and more.
2. Attendees want to be surprised and delighted.
In recent years, it was simply enough to meet in person. Now, attendees are looking for, and even expect, memorable experiences. Planners can set the bar high with memorable venues and impactful, high-quality content.
3. Value-aligned events are no longer optional.
Your organization’s values—including sustainability, DE&I, and well-being—cannot be an afterthought during planning. These values should be woven into every aspect of an event, from food waste management to accessible amenities to diverse suppliers and presenters. Your travel management company is an excellent resource for sustainable logistics.
4. Creative, strategic planners will shine.
As the meetings and events landscape shifts, planners are in a position to elevate their organizations through in-person gatherings. Savvy professionals will use technology to streamline and scale processes, leaving them time to do the creative work required for standout events. Lean on the expertise of partners and suppliers to push your events to the next level.
Top Meetings & Events Destinations for 2025
These cities are easy to get to and offer excellent facilities, amenities, and attractions, as well as commitments to environmental, social, and governance principles.
1. New York City
(Up from Previous Rank)
2. Chicago
(Up from Previous Rank)
3. Miami
(New to Top 5)
4. Las Vegas
(Down from Previous Rank)
5. Dallas
(New to Top 5)
